São Paulo, May 4, 2026 – Nubank announces today “Nubank Parque” as the new name of Sociedade Esportiva Palmeiras’ multipurpose arena. The choice was made by the public in an open vote held over the last month, which gathered almost half a million unique votes and selected the winning option with more than 47% preference.
The official start date will be announced soon. The full visual transformation and the renaming of the arena to Nubank Parque are expected to take place at the end of July, when the new colors and brand logo will also be officially presented.
By acquiring the naming rights of the arena in a long-term partnership with WTorre, the venue’s operator, Nubank strengthens its connection with sports, music, and major events, expanding its presence in moments that are part of people’s lives. The initiative also seeks to integrate technology and design with the grandeur of the space.
Among the planned new features are the opening of the Nubank Ultravioleta Lounge, an exclusive space with a privileged view of the arena, and the Nubank Ultravioleta Gate, which will provide access to the boxes and feature a new design. For Nu customers, benefits should become increasingly tangible, with initiatives, activations, and perks designed for different profiles, following the fan journey and expanding opportunities for interaction with the brand.