São Paulo, June 11, 2026 – Nubank, one of the largest digital financial services platforms in the world, today announced it has been named to Fortune's inaugural Crypto Innovators list, which recognizes companies and protocols advancing the digital asset ecosystem through breakthroughs in technology, infrastructure, security, research, and adoption.
Nubank has expanded its offering while remaining focused on delivering a simple, trusted UX that helps customers engage with emerging technologies. The digital assets platform launched in Brazil allows customers to buy, sell, and store digital currencies and assets directly within the Nubank app with low or no fees. With investments in technology to offer the best user experience, Nubank has become one of the leading digital asset hubs in the country.
Fortune’s recognition reflects the company’s efforts to make digital assets and blockchain capabilities more accessible, intuitive, and secure for millions.
"The financial services industry is undergoing one of the most significant technology shifts in decades,” explains Michael Rihani, Head of Digital Assets. “At Nubank, we've spent more than a decade proving that technology can deliver better financial products to millions of people at scale. We see digital currencies and blockchain banking as part of that broader transformation toward a world built on open money and open financial services. We remain focused on building innovative infrastructure that is simple, secure, and relevant to our customers’ everyday lives.”
The Fortune Crypto Innovators list is published alongside the inaugural Fortune Crypto 100, a ranking of the 100 most influential companies and protocols in the global ecosystem. While the Crypto 100 highlights sector leaders by category, the Crypto Innovators list shines a light on builders and pioneers whose work is helping shape the future of blockchain and digital assets beyond traditional measures of scale.
Fortune’s Methodology
The Fortune Crypto 100 and Fortune Crypto Innovators lists were independently compiled by the editorial team at Fortune Crypto, informed in part by a survey of top crypto professionals and financial and technical analysis by Inca Digital. While the Crypto 100 is dominated by U.S.-based organizations, the Crypto Innovators list highlights emerging leaders from across Asia-Pacific, Europe, Latin America, and Africa, underscoring how innovation in the digital asset space is increasingly global.